Created in 2014, the Observatório Angola is a Market & Consumer Research project targeting the angolan middle class and the emerging consumer.

The Observatory is led by Return on Ideas
( With Banco Millennium Atlântico as institutional sponsor, it is supported by a community of companies formed in 2016 by Zahara Group, Unitel, Sumol + Compal and ZAP.

We believe deep insights about consumers and markets will play an essential role in Africa’s future. We believe a profound understanding of real people – their needs, beliefs and challenges – should be at the center of business of business and public decision making.
To know more about our work calendar, please contact us: